Tools / Configurators & storefronts
Custom product configurators that end the quote back-and-forth.
Custom orders arrive as emails, sketches, and phone calls, and each one becomes a quote someone builds by hand. A configurator lets the customer choose valid options, see the product and the price, and send an order your team can make without retyping it.
Free, 30 minutes. You leave with a written plan and a price for each tool.
Custom order · 4 options
The customer sees the product and the price as they choose.
- Size and material selected
- Options that do not fit are hidden
- Price updated as they choose
- Production file attached to the order
Illustration with sample data
What is a product configurator?
A product configurator is an online tool that lets a buyer build a custom version of a product by choosing options such as size, material, color, and artwork. It shows a live preview and price, and it blocks combinations you cannot make.
For a manufacturer, the valuable half sits behind the screen. Rules match how you build, and each order produces something your team can use directly, such as a bill of materials, a cut list, or a print-ready file.
It may be time when
- Every custom order starts with an email thread
- Reps quote options that production cannot build
- Quotes take days because pricing lives in one person’s head
- Approved artwork gets rebuilt by hand for each size
- A store app handles the options but not your rules
Configurators and storefronts we build
The front is what your customer sees. The back is where the hours are saved.
Visual configurators
Customers place artwork, text, and colors on your product and watch it update as they go.
Rules and pricing engines
Your option rules and price formulas in software, so every quote is valid and consistent.
Print-ready and production files
Each order produces the file production needs: print files at every size, a cut list, or a bill of materials.
B2B storefronts
A login for wholesale customers with their own price list, their products, and one-click reorders.
Shopify and WooCommerce builds
A configurator embedded in the store you already run, or a custom app inside your Shopify admin.
Online proof approval
The customer approves a proof online, and the approved version is the one that gets made.
Works with the store you already run
A configurator can sit inside your current storefront or stand on its own.
Storefronts
- Shopify
- WooCommerce
- Etsy
- Custom sites
Payments and shipping
- Stripe
- ShipStation
Output
- Print-ready files
- Cut lists
- Bills of materials
- Order data for your ERP
AI built in
Where AI fits in a configurator
AI handles the reading and writing around each custom product.
Draft the listing
Titles, tags, and descriptions for each product get a first draft that a person reviews.
Read the customer’s spec
When a buyer sends a PDF instead of using the form, AI reads it and fills in the options.
A person approves
Nothing AI writes reaches a customer or production until someone on your team has checked it.
Store app, CPQ platform, or custom build?
Apps and platforms cover simple products well. Custom earns its cost when your rules get specific.
Use an app or platform when
- Options are simple, such as color, size, or engraving
- A standard preview and price are enough
- You do not need a production file from each order
Build custom when
- Options depend on each other
- Each order must produce a print file, cut list, or bill of materials
- Pricing follows your own formula
- Per-order app fees cut into your margin
Common questions
What is a custom product configurator?
An online tool built around one company’s products and rules. Buyers choose options, see a live preview and price, and place an order that already contains what production needs.
What is the difference between a product configurator and CPQ?
CPQ stands for configure, price, quote. It is the sales-team version: a rep configures the product and sends a quote. A product configurator usually faces the customer. The same rules engine can serve both.
Can a configurator work with our Shopify or WooCommerce store?
Yes. We can embed it in the store you already run, so checkout, payments, and customer accounts stay where they are.
Can it produce print-ready or production files?
Yes, and this is where most of the time is saved. Our own product, Ditto Designer, turns an approved design into print-ready files at every size, and it runs in production at a USA apparel manufacturer.
How long does a configurator take to build?
It depends on how many products and rules it covers. We start with one product line, show a working demo early, and add the rest in milestones.
What does a custom product configurator cost?
It depends on the size of the job. A free Tooling Audit ends with a written plan that prices each tool, so you know the cost before any work starts.
Let customers build the order for you.
A free 30-minute Tooling Audit. You leave with a written plan and a price for each tool.
Book a Tooling Audit →